Case studies
Designs that drove real business results.
I don’t just deliver pretty mockups. I partner with founders and product teams to eliminate friction, collapse drop-offs, and engineer software users love.
Selected work
5 products, measured.
Fintech, field service, rural commerce and AI — each one judged by what changed for the business.
EyeOnTask — Field Service Management SaaS Redesign
01Redesigned the complete dispatcher dashboard and mobile field worker application for an international FSM platform serving 1,000+ service companies across 26 countries.
Dhani — 50M+ User Mobile Bill Payment Redesign
02Transformed a disjointed, high-friction bill payment funnel into an intelligent 2-tap checkout system for one of India's largest consumer fintech and neobanking platforms.
Vilcart — Rural-First B2B E-Commerce Mobile App
03Designed a rural-first mobile shopping and inventory replenishment app for rural grocery store owners (Kirana stores) in tier-3 villages across South India.
Insurtech Global — Enterprise AI Insurance Claims & Underwriting Copilot
04Architected an AI-native workspace for commercial insurance adjusters that analyzes damage photos, extracts policy coverage clauses, and drafts settlement recommendations.
Pureblue.ai — Real-Time AI Operational Analytics Dashboard
05Designed the flagship analytics workspace for Pureblue.ai, enabling operations leaders to monitor IoT and operational data streams and take automated corrective actions.
Archive
Other selected engagements.

HealthcareMobile app
Spark Diagnostics — Vitamin D Rapid Test App
An optical companion app that scans rapid lateral flow tests to deliver quantitative blood Vitamin D metrics in 15 minutes.

Clean energyEnterprise SaaS
Vestas — Enterprise Asset Telemetry Interface
Streamlined operational data monitoring for wind turbine telemetry and scheduled maintenance planning.

FintechMicro-lending
Indiabulls — Digital Lending & Credit KYC
High-conversion paperless loan application and instant bank account verification flows.
Selected clients & partners