Available for new projects India · --:--

Hi, I'm Durga — senior product designer

Product design for fintech & B2B SaaS.

8+ years crafting software people can use without needing a manual. Trusted by teams at Vestas, Dhani and EyeOnTask.

Book a discovery call ↗ See my work ↓
★★★★★  50+ client reviews Upwork & Fiverr Remote, worldwide
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Trusted by teams at
Vestas Dhani Indiabulls EyeOnTask Vilcart Spark Diagnostics Mums & Co Nepali Vivaah
Portrait of Durga Based in India · Working worldwide

About me

Most designers make things pretty. I fix the friction that's quietly costing you revenue.

I'm a product designer who works on the messy parts of software: complex workflows, data-heavy dashboards, money flows people need to trust. I talk to your users, find where they get stuck, and ship designs your engineers can build without guessing.

0+Years designing B2B SaaS & fintech products
0+Products shipped, web and mobile
0+Five-star reviews from founders and teams
Connect on LinkedIn ↗

Selected work

Designs that moved real numbers.

Four products, four very different users — from village retailers to 50M fintech customers.

EyeOnTask field service dashboard
SaaSWeb + Mobile
Churn 28% → 13%

EyeOnTask — Field Service SaaS

01

Redesigned web and mobile for an FSM platform serving 1K+ clients in 26 countries. Play Store rating went from 2.8 to 4.4.
Vilcart B2B e-commerce app
B2B E-commerceMobile
Built for low bandwidth

Vilcart — B2B E-commerce

02

A rural-first shopping app for South Indian village retailers: regional languages, COD-first checkout.
Dhani bill payment redesign
FintechMobile
8 steps → 2 taps

Dhani — Bill Payments

03

Collapsed an 8-step bill pay flow into 2 taps with smart bill cards and BNPL autopay, for 50M+ users.
Pureblue.ai analytics dashboard
AIDashboard
Insights without an analyst

Pureblue.ai — Analytics Dashboard

04

Data views, filters and alert surfaces so teams can act on AI insights without a data analyst in the room.
View all work ↗

What I do

Four ways I can help.

All services & pricing ↗

UX Research & Strategy

01

I talk to your users and find the exact spots they get stuck. Then I fix them.

  • User interviews
  • Journey mapping
  • Usability testing
  • UX audits

SaaS & Dashboard Design

02

Data-heavy screens turned into dashboards people actually understand.

  • Dashboards & tables
  • Onboarding flows
  • Admin panels
  • Analytics views

Product & UI Design

03

Clean interfaces that don't look like boring enterprise software.

  • Wireframes
  • High-fidelity UI
  • Design systems
  • Dev-ready handoff

Mobile App Design

04

Fast, native-feeling apps that don't make people want to throw their phones.

  • App UI screens
  • Micro-interactions
  • Prototypes
  • iOS & Android